Word: salesmanship
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...therapists who need educating? Or is it the Marriage Ed folks who need therapy? Somewhere there has to be detente between the clinical remoteness of one group and the evangelical salesmanship of the other--a middle ground, perhaps even a common ground. "A lot of therapy is education," says Gottman, "and a lot of education is therapy." At a time when America's marrieds and soon-to-bes are eager for mediation, the bickering of the two sides is unhelpful. Maybe both sides should consider this advice--both priceless and free--from that sage counselor Ogden Nash...
...meantime? "Stay the course," advises Spitzer, whose own family fortune rests in real estate. "The marginal cost to any one shareholder is slim." In the end, says Morningstar's Kapoor, you should invest in a fund company you trust. Find one, he says, that emphasizes "stewardship over salesmanship," that puts long-term shareholders first by keeping expenses low, that closes small-cap funds once they get large and that refuses to roll out gimmicky funds in hot sectors...
...hunt for "customers" or advertise. Let the product sell itself if it is good enough. Take a cue from Muslims. They do not proselytize in the same way Christians do, but they are gaining converts all the same. It is all about a person's conviction, not aggressive salesmanship. Atinuke Haroun Lagos...
...into a regime without realizing it," warns opposition leader Francesco Rutelli. Despite the criticisms, Berlusconi has become the Prime Minister with the tightest grip on power in postwar Italian history. His approval ratings remain high. Success in politics, he says, requires the same key skill as success in business: salesmanship. "He is who he is," says Giuliano Ferrara, a Berlusconi confidant and editor of the conservative daily Il Foglio. "Berlusconi is an outsider, the Milanese businessman who became Prime Minister. That's it." Throughout his storybook life - singing for tips on a cruise ship in his teens, making his first...
...above a worthwhile story), there is the formidable challenge of forging interesting prose out of occasionally uninteresting material. To be sure, there are those rare exceptions when stories are so compelling that they’ll write themselves, but for the most part sportswriting is a study in literary salesmanship...