Word: salesmanship
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Dates: during 1960-1969
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Today's consumer is better educated than his forebears and thus less willing to accept the exaggerated salesmanship, misleading advertising, shoddy goods and even bits of deceit that buyers once considered natural hazards of commerce. He is justifiably confused by product guarantees written in incomprehensible legalese, by conflicting claims
Absolute Secrecy. Nowhere was ABC more energetic than in California, where it mixed its usual shrewd salesmanship with strong appeals to patriotism. Describing a typical approach, Dr. Jack Hagadorn, a Costa Mesa physician, said that ABC representatives displayed a right-wing tract denouncing the use of tax money to aid Communist countries. By depriving the Government of such money, they argued, an individual could decide how it should be spent...
...justification for large information missions or for detailed political reporting other than "an occasional forward-looking assessment of a general 'whither Barataria' nature." Should the committee's recommendations be accepted, most of the former colonies that imperial viceroys once bestrode will become threadbare outposts of salesmanship diplomacy...
...Wells have produced far less than Utopia. Lovat Dickson, formerly an editor and director of Macmillan and Co., Wells' London publisher, cannot quite forgive the man who blithely sold the masses on the future. But he makes clear that Wells was the first gulled victim of his own salesmanship, and that with his extraordinary capacity for hope went an extraordinary capacity for disenchantment. Inside the complacent optimist, a desperate pessimist was signaling wildly...
Unabashed Salesmanship. Beate, who flew fighter planes from the factory to the front for the Luftwaffe during World War II, started her business soon after Germany's defeat. Shrewdly realizing that Germans were eager to avoid having children because of food and housing shortages, she began cribbing contraceptive data from a medical tome and selling the information by mail. Her success is based on thorough organization and unabashed salesmanship. Uhse sales clerks, for example, are all trained to casually enunciate such words as penis and orgasm without flinching...