Word: brandsness
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Many would like to hit De Gaulle right where it really hurts-square in the francs. Earlier this month, a party of Bostonians dressed as red Indians dumped francs into their harbor on the anniversary of the Boston Tea Party. Individual Americans are pointedly dropping France from their holiday tours...
Fad drinks generally provide a clue to the changing public palate, and today's In concoctions indicate a trend toward blandness: the Dirty Mother (brandy and Kahlua, a liqueur that tastes like sweetened coffee), the Half-and-Half (half Scotch and half milk or cream), the My Diane (gin...
Two cigarette makers, Gallaher (leading brands: Senior Service and Kensitas) and Carreras (Guards and Rothmans), had already expressed their willingness to accept a coupon ban, even without legislation. Their cooperation was understandable, since their sales-especially of coupon brands-have lagged behind those of industry-leading Imperial Tobacco Co., whose...
Their Pleasure. The two ads are effects of the same trend: the pleasure reserved for adults is more and more a woman's pleasure as well as a man's. Of some 65 million U.S. women over 18, probably six out of ten, by the inexact statistics of...
Last week Liggett & Myers went competitors one better. With two 100-mm. brands, L. & M. Menthol Tails and Golden 100s, already out, L. & M. announced national distribution of Chesterfield 101s. The new cigarette is actually 1 mm., or 39/l,OOOths of an inch -the thickness of a dime-longer than...