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Word: brandsness (lookup in dictionary) (lookup stats)
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Since 100-mm. cigarettes were introduced last year, they have won an unexpected share of the $8 billion US cigarette market. Pall Mall and Benson & Hedges, the first two brands to turn to the super-king size, had only 2% of total cigarette sales at the beginning of this year...

Author: /time Magazine | Title: Tobacco: Silly Milly | 10/20/1967 | See Source »

Reading the smoke signals, the tobacco companies are switching advertising money and marketing emphasis toward the new long size as rapidly as they can. So many brands have appeared, however, that the tobaccomen have been forced to reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of...

Author: /time Magazine | Title: Tobacco: Silly Milly | 10/20/1967 | See Source »

The Bible tells us that Abraham fed it to his guests. Assyrians ate it for their health and, according to Pliny, Persian women believed it to be good for their skin. In Iran, the sour, thick fermented milk is called mast, and one of the most popular brands is "Mickey...

Author: /time Magazine | Title: France: The Big Yogurt Binge | 8/4/1967 | See Source »

Strickman came from Manhattan's Lower East Side, attended or audited courses at New York University and various other schools, was forced to quit during the Depression, and never earned a degree. Still, he carved himself a chemist's career, now holds pending patents on twelve inventions, and...

Author: /time Magazine | Title: Smoking: The Strickman Filter | 7/21/1967 | See Source »

Tests v. Caution. Before announcing the filter, Columbia had an independent commercial laboratory test its efficiency on eleven cigarette brands. The results: an average reduction of 68% in tar to 8 mg., and a cut of 67% in nicotine to .38 mg. The effect on Salems: an 87% cut in...

Author: /time Magazine | Title: Smoking: The Strickman Filter | 7/21/1967 | See Source »

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