Word: brandsness
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To P. Lorillard Co., the FTC's new stance seemed springtime fresh. Under the FTC ban on nicotine-tar advertising, Lorillard's Kent, once the runaway leader of the filter pack, has slipped from 11% of the filter market in 1958 to 5.9%, while the company's...
Tel Aviv or Beirut? Nasser hopes, of course, that in a few years there will be no need for such antiquarian arms as tanks, ships and planes. Egypt is developing three brands of short-range missile-the 230-mile-range Al Zafer (Victorious), the 375-mile Al Kaher (Conqueror) and...
His cigars are the best. When he sensed the shift of politics in Cuba, he bought 3,000 of his favorite Upmann Montecristos at 75é apiece, and had them stored in the humidor in Manhattan's "21" Club, from which he draws, in miserly fashion, enough for two or three...
Sort of a sippin' cousin to Greek ouzo or Turkish raki, pastis is a golden thirst quencher from the south of France that combines alcohol, herbs, licorice and anise and is mixed with water; the name in Provencal dialect literally means "mess." More than 350 brands are available, but...
Nothing gladdens a stockholder's heart like a split, and last week five major U.S. corporations announced splits. They were IBM, Philip Morris, United Air Lines, Standard Brands and Socony Mobil. For IBM, the three-two split of shares now at 497 was the tenth since 1926; it meant...