Word: brandsness
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What the beer bust was to many generations of students, the pot party is to countless thousands of today's collegians -and the trend saddens brewers as much as it does old grads. Nationwide, beer sales are rising about 11% this year, but around campuses sales are barely holding...
Drugstore items are also common sufferers. Over the years CR has affirmed: Aspirins are all much the same, so there is no advantage in buying higher-priced brands; most cold remedies are a waste of money; mouthwashes have a short-lived effect on bacteria; nose drops can be dangerous to...
Though there is no firm evidence that ads create the mood for drug taking, J.N. Cooke, chief of the Proprietary Association, a trade group of manufacturers of over-the-counter drugs, says that some "hard sell" ads may have lent credibility to the charge. His organization is reviewing the ads...
Such an observation will provoke no argument on the tiny Hebridean isle of Islay, which rises out of the sea like a briny Brigadoon 15 miles off Scotland's west coast. Most of the 4,000 inhabitants exist by producing some of Scotland's finest malt whiskies, up...
Swiss watchmakers are also being pressed by the Soviets, primarily in the less expensive lines. The U.S.S.R. has 6% of the world export trade for watches, and dumps another 3,000,000 movements a year that sell for as little as 500 apiece, mostly in Asia and Africa. Often these...