Word: brandsness
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Two years ago this month, Philip Morris, Inc., lit the long-cigarette craze with its two-puffs, three-puffs, maybe-even-five-puffs longer, 100-mm. Benson & Hedges. Sales increased so suddenly that all cigarette companies rushed into the longs market. Of the 17 new brands, 15 were 100-mm...
This state of paralysis was the result of repeated police brutality in suppressing student demonstrators. "It started so foolishly, and could have been stopped so easily," said a student, "but even today the president adds wood to the fire or our movement by refusing to respond to our requests. He...
Building on Blue Chips. His mode of departure reflected his belief in calm continuity. Well aware that ad agencies often slow down when their bosses grow old and linger too long, Strouse began planning his own retirement three years ago. He tapped Dan Seymour, a one time soap-opera actor...
American decided to outmaneuver its U.S. rival by increasing its own share of Gallaher. Apart from prestige, one good reason for doing this was to take control of the company and use it as an English avenue for some interesting new products. English smokers are as taken by filters as...
> R. J. Reynolds, which has three of the best-selling cigarette brands (Camels, Winston and Salem), posted record sales ($495 million) and earnings ($36.4 million) last quarter. Still, profits were not much more than a millimeter above the same quarter in 1967 ($35.8 million) and, notably, much of the increase...