Word: brandsness
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Though it is too early to gauge the full effects of the broadcast ad ban, tobacco executives as yet feel no need to resort to such far-out expedients. Under relentless attack from critics, the tobacco industry withstood the 1970 recession better than almost any other U.S. business. New York...
Less Switching? John Maxwell, a marketing analyst whose figures are widely accepted in the industry, predicts a further 1% rise in cigarette consumption this year. Tobacco men report that, in the two months since their commercials vanished from TV screens, sales have been stronger than in the same period last...
Cigarette foes hope that recent increases in sales will prove to be only the temporary effect of a last-minute TV ad blitz and the flurry of new brands introduced by the industry while commercials were still legal. Dr. Daniel Horn, head of the Government's National Clearinghouse for...
Foie de U.S. Another favorite item is American orange juice, which is sweeter and less acidic than competing North African brands. Last year France imported $1,300,000 worth of bottled U.S. juice, compared with $5,000 worth in 1965. Half of the 46,000 tons of mostly frozen orange...
The chemical composition or possible dangers of the phosphate-free brands are largely unknown. Most use sodium carbonate, which has a higher alkaline content than detergents and common soaps and could, if used improperly, damage eyes and mucous membranes. Since most laundry experts agree that phosphates clean best and brightest...