Word: brandsness
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R.J. Reynolds will pick up the tab for an $80,000 bowling tournament, named, appropriately enough, the Winston-Salem Classic. Reynolds will also put up $100,000 in awards for the top drivers on the Grand National Racing Tour and sponsor a Winston 500 stock-car race in Alabama. Philip...
Bruce McDuffie is a chemistry professor at the State University of New York at Binghamton. When a student suggested recently that he "test some tuna" for mercury, McDuffie analyzed cans of Grand Union tuna that he took from his kitchen shelf. To his astonishment, the first can tested at .75...
What bothers Howe even more is Kate's "lack of intellectual sophistication," betrayed, he says, by her "dominating obsession" with the idea that all male-female differences except anatomical ones are culturally rather than biologically determined. Besides, he continues, she maligns Freud when she brands him a counterrevolutionary whose...
The Crimson entering its 53rd season will be trying to improve on last year's, 5-10-1, record against a squad Lee brands, "not bad." Last season Harvard nipped Wesleyan, 18-16.
Cigarette-ad budgets, now $271 million for all media, will probably be cut in half after January. Part of the money will go into sweetening the earnings report, promoting non-tobacco lines and acquiring new companies. Tobacco firms are speeding up their diversification. Last week Reynolds agreed to buy U.S...