Word: brandsness
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High-Quality Profits. For Wall Street, the best news is the remarkable rise in corporate profits. Last week record first-half highs were reported by such giants as Du Pont, Socony Mobil, Standard Brands and Ford. Though the rate of increase is likely to be somewhat less spectacular in the...
Curiously, Clark's most important contest in 1958 was one he lost. On Boxing Day, Dec. 26, he drove the Reivers' Lotus Elite in a ten-lap race at Brands Hatch, found himself involved in "a whale of a dice" with another Elite driven by a persistent, mustachioed...
The Full 10%. It was the start of a lasting friendship. "The formula for a champion race driver," says Chapman, "is 10% natural ability, 90% experience and dedication." His own dice with Clark at Brands Hatch had convinced him that Jim "had the 10% in full." Already hard at work...
To vie for the attention of all these drivers, who pass hundreds of gas stations on their travels, the oil companies are pumping more money into advertising that stresses the individuality and merit of their product. Nearly every brand now touts an additive-TCP, Petrox, Tri-tane, Boron-and a...
Last week Anheuser-Busch, the biggest U.S. beermaker, announced that it will build a sixth plant in Columbus, Ohio (it is still building a fifth in Houston), added that its output this year will reach 12.2 million barrels v. 10.4 million last year because Busch brands (Budweiser, Michelob, Busch-Bavarian...