Word: brandsness
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Preferred Brands. There seemed to be little call for the explosion in Newark, either. Nevertheless, after building up slowly, it spewed violence in all directions. After the first pop bottles and bricks were heaved, the looters moved in. Harry's Liquor Store, a fueling stop about a block from...
No Trace of Water. The first aspirin was made by Germany's Bayer company, and its U.S. descendant (a division of Sterling Drug Inc.) today charges six to ten times as much as no-name brands. To justify the difference, Bayer contrasts U.S.P.*minimum standards with its own. Before...
Because beer-quaffing Britons loyally support some 300 breweries, 3,000 brands of suds and 70,000 local pubs, economists have long classed the national beverage as a "depression-proof" staple. This being the case, big brewers have run their businesses with all the imagination of the National Coal Board...
Understandably, the 125-man agency is under high pressure to match such high expectations. The very first campaign that was developed entirely at W.R.G. was for Philip Morris' Benson & Hedges 100s. It started last August -and Philip Morris is already convinced that the self-kidding ads ("You'll...
Deescalation. Arguing that all the high-volume advertising and promotion is not only unnecessary but also adds about 25% to the retail price of the products, Britain's regulatory Board of Trade has ordered the two companies to de-escalate. Specifically, the companies were forced to agree to cut...