Word: brandsness
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When a drug first goes on the market it has two names--a generic or official chemical name and a brand name for merchandising purposes. Nembutal, for example, is a well-known sleeping pill made by Abbott Laboratories. Nembutol is its brand name; Sodium pentobarbital, its generic name. Under patent...
Pall Mall pioneered the popular-price "luxury-length cigarette" in March 1966, and was followed last fall by Benson & Hedges. The two caught on so well that other companies that had been considering the longer cigarettes rushed their brands into distribution. Along with Pall Mall, the American Tobacco Co. brought...
Smokers who want to switch may have a problem. The two top-rated brands, Stephano Bros.' Marvels and Cascade, are sold in relatively few stores and even fewer machines. Carlton, made by American Tobacco Co., is more widely distributed but by no means as widely as the old stand...
Useful Shot. In Manhattan last week, Lorillard announced plans to acquire Schenley Industries for some $350 million in new Lorillard securities. The deal will create a liquor-and-tobacco conglomerate with combined sales, including excise taxes, of nearly $1 billion from more than 50 brands, including Lorillard's cigarettes...
Schenley's profits ($20.5 million last year) should look good on Lorillard's books. And with its marketing-minded young management, Lorillard should soon be able to return the favor for Schenley, whose 1966 sales of $478 million were only 2% greater than in 1957. Once the leading...