Word: brandsness
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Romper Room (Syndicated): Many advertisers nourish the impossible dream of an hour-long commercial. Few realize that it is already here in Romper Room. Action for Children's Television, a pressure group of Massachusetts parents, once complained to Bert Claster, the show's producer, about its treatment of children as...
During their waning time on television, cigarette makers are blowing a bundle to introduceand heavily promotenew brands. In recent weeks, R.J. Reynolds Tobacco has brought out Vantage, American Brands has introduced Maryland 100s, and Philip Morris has put on the market wintergreen-flavored New Leaf. The...
Sowing New Fields. Tobaccomen insist that the broadcast blackout will have little immediate impact on sales of established brands. Even so, the manufacturers are taking no chances. Companies are enlarging their sales forces, planning to spend more on posters in stores and to vastly increase the use of gift coupons...
Sabry's political opposite is Zakaria Mohieddin, 52, former intelligence chief and a member of the original 14-man cabal that overthrew the monarchy. Mohieddin is an intellectual and Egypt Firster who favors a settlement with Israel and development of friendlier relations with the West; as a result, coffeehouse...
Initial sales of the new drinks suggest that the brewers have sized up that generation's preferences accurately. Lone Star Advertising Director Harry McEldowney admits that "hardhats do not seem to like Lime Lager," but adds that the drink "sells well at rock festivals." The new brands have not...