Word: brandsness
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Developed by Castagna Electronics of Brooklyn, N.Y., the squawk box will sell for about $100. A. Frederick Greenberg, president of Castagna, is counting on fervid competition among the tobacco companies to equip as many cigarette machines as possible with ACMRUs that will broadcast messages. After all, vending machines dispense an...
The new drink represents a billion-dollar gamble, the industry's biggest since repeal. The prime plungers: Schenley, Seagrams, National Distillers, American Distilling and Publicker. They are betting that the drink will appeal to changing American taste, especially among young people and women, who generally demand a "light" liquor...
Since the signs went up, sales of well-known high-phosphate detergents have dropped 17% in Alexanders stores while total sales of relatively unknown low-phosphate brands have climbed 446%. At Alexanders, even the familiar brown paper grocery sacks carry a message urging shoppers to "make ecology your bag" by...
At CBS, where the new regime of President Robert Wood and Programming Vice President Fred Silverman is rapidly ridding that network of its lingering Saturday Evening Post image, the casualty rate was the highest of all. Out, in addition to Sullivan, were such other golden oldies as Andy Griffith, Jim...
Blip-Blip, N.C. The anti-smoking campaigners do not intend to relax. They will monitor the screens for any attempt by cigarette firms to slip the names of their brands onto TV. Tobacco and broadcasting executives vow that that will never happen. Last month ABC televised the Reynolds-sponsored Winston...