Word: brandsness
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The tobacco empire of South African Anton Rupert manufactures and sells one out of every 15 cigarettes in the world. His brands include Rothmans in Canada and Dunhill in Britain, as well as the lesser-known Edgeworth cigarettes and pipe tobacco in the U.S. Yet until now his realm was...
It soon will. Rupert has just set up a holding company and bought control of all his nine tobacco firms in Europe and Australasia for $345 million in securities. The new company, Rothmans International, is the world's fifth largest tobacco company and has assets of $539 million and...
Now 55, Rupert started out as a university chemistry lecturer and got into the tobacco field out of a vague desire to "manufacture something." In 1942, with only $30, he opened a tiny tobacco shop in Johannesburg. After World War II he borrowed enough from friends and banks to buy...
Not long ago, such head-to-head comparisons in TV commercials would have contravened advertising's most venerable taboo: never openly knock a competitor's product. Indeed, ads that named a rival product were long banned at the American Broadcasting Co. and the Columbia Broadcasting System. The National...
Strangely, there has been almost no hoopla drawing attention to all the new merchandise. Distillers have been permitted to advertise their lights since April, but none has mounted the kind of campaign that usually introduces a new product. True, some companies held up advertising to wait for full national distribution...