Word: brandsness
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Undaunted, the combatants have now resumed their fight in print, where American Home Products, a $13.4 billion maker of such brands as Anacin and Preparation H, launched an assault on Tylenol last week. The company paid for a full-page ad in the New York Times and other papers to...
But maybe it sounded better on paper. Taco Bell pulled out of future Carvey shows the day after the premiere, though the company wouldn't say whether it objected to the ribald skits (which included a prosthetically enhanced President Clinton breast-feeding animals) or the darts aimed at the ad...
The revitalization has been paying dividends for posh brands and retailers. "We have been absolutely driven by luxury products in the past 18 months," says Rose-Marie Bravo, president of Saks Fifth Avenue. "Consumers want you to know they have it [upscale style], but they don't want to shout...
Let's start with what Ms. Milgrom-Elcott considers to be the "fundamental question" underlying these laws, namely that the U.S. might be reverting to a "Hester Prynne morality where one sin brands you for life with the Scarlet Letter of sexual ignominy and security-risk."
However, there is a more fundamental question that underlies the new law. Even if such a mandate will help, are we reverting back to some kind of Hester Prynne morality where one sin brands you for life with the Scarlet Letter of sexual ignominy and security-risk? This law represents...