Word: brandsness
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Back home the cigarette makers continue to introduce new brands to cater to the capricious tastes of 70 million U.S. smokers, with big emphasis on filters. Liggett & Myers is testing a charcoal filter menthol brand called Devon, and Philip Morris is marketing a charcoal filter called Galaxy in Texas. Filter...
"Don't believe these distortions and falsehoods you read," he tells his audiences. He brands Kennedy's the "most reprehensible campaign that has ever been conducted for the Senate in this state." Keating's manner, usually mild and totally lacking in flamboyance, changes as he lists his opponent's sins...
150,000 Cows. Universal Match this week unveiled a machine that deals out 22 brands of cigarettes at chest level, thus eliminating stooping. At Wheaton, Md. last week, the U.S. Post Office opened a vending-machine post office in a shopping center, complete with bill changers and stamp, envelope and...
In 42 Languages. The firm is unconcerned if discounters ogle Mrs. Macy: it generally meets their prices on hard goods, including appliances. Though Macy's still pushes its own brands at roughly 10% less than major national brands, it also stocks more national brands. Macy's keeps customers...
The toothpaste pattern now shapes up something like this: from 12% of the market four years ago, fluorides have grown to 35% of total toothpaste sales in the U.S., and the percentage seems sure to rise further. Crest still dominates the market, with 30% of all toothpaste sales. Far behind...