Word: brandsness
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(2 of 3) But if the global players are poised to take over the German beer market, why haven't any German brewers become global players? Bavarian monks formalized and perfected the art of brewing in the Middle Ages. Yet even a German giant like Holsten is dwarfed by Heineken...
Go to a beach party in Spain or tune into Belgian radio, and you're likely to hear one word: "Chihuahua!" This is not a forlorn pet owner summoning his tiny, unimaginatively named dog. It is the sound of marketing, the remix of an old mambo song that has gone...
Genuine Hawaiian aloha shirts from the 1960s and '70s take pride of place on his walls, and a pair of vintage, indigo Big E Levi's hang by the door. "Not for sale," says Preecha. "Just to attract good customers." Levi's, especially Red Tab and Big E versions, as...
Such parental self-sacrifice is no doubt human nature, but it's an instinct that seems more in evidence at the moment than in years past. The vast majority of those currently having children are members of that notorious--and notoriously large--demographic, Generation X, a cohort that has proved...
Recent hits with the youth market have tended to be flukes. Despite Honda's sales conundrum with the Element, the automaker has one of Gen Y's most popular brands, in large part because its durable little Civic scored with hot rodders who decided to customize it with turbochargers, flashy...