Word: brandsness
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For those who leave the cell-phone charger in the gym bag, a cure awaits: the Yuki Charger, a public, coin-operated slot-box that debuted in China six months ago. Flip a quarter in the Yuki, and get 10 minutes of charge time for Motorola, Nokia and other mobile...
Butter-buying Americans used to have a simple choice: sweet or lightly salted. But over the past few years the average supermarket has begun stocking more brands, many with foreign pedigrees and costing $1 to $3 a pound more than mass-market butters. These gourmet, or European-style, butters have...
For the past decade, through good times and bad, Americans have drunk less but better, boosting superpremium liquors like Grey Goose vodka and Patron tequila, which cost $3 to $4 more a drink in bars than house brands. Profit margins on such brands are higher all the way from distillery...
One hurdle is the technology's simplicity, and the ease with which anyone can provide it. Ignore the geeks who use Wi-Fi's painful official designation, 802.11. Here's a more familiar name for the technology: radio. The Wi-Fi card in your laptop is a receiver, and the...
Suigei, my family's sake, brewed in the southern city of Kochi, embodies the trend. Like many brands, its name evokes local flavor: Suigei was the pseudonym of a sake-loving, Edo-era lord and means "drunken whale." Though production has not increased much in its kura, built in 1872...