Word: brandsness
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
This season the buzz is all about a new line of jeans called Habitual, the brainchild of Nicole Garrett, a former fashion editor, and her fiance Michael Colovos. Habitual jeans' subtle washes and tailored details such as welt pockets and bound buttonholes have become the overnight favorites of models like...
Perhaps the small-brand upsurge reflects a backlash against the homogeny of the Gap-Starbucks culture. Or maybe big brands are the victim of their own excess, their flamboyantly advertised labels signifying not a sense of style so much as a slavishness to trends. Hip consumers seem to have caught...
It didn't hurt that lines like Calypso's were selling for a lot less than designer labels. "Because of the weak economy, people don't want to spend a lot on trend items now," says Nicole Garrett of Habitual. "They want something they can wear for more than one...
The small brands also have more elastic production and manufacturing schedules that allow stores more flexibility when ordering and displaying merchandise. Denim brands like Habitual and Paper, Denim & Cloth can turn around a new product in a matter of weeks. And an up-and-comer from London like Alice Temperley...
"There's an emotional connection to spending when times are uncertain, and these smaller brands have an emotional reach to the customer," says Ed Burstell, vice president of Bendel's, a store that in the past five years has committed itself to little labels. "Consumers want something distinctive, but they...