Word: eisenbeiss
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Christian Eisenbeiss has beer in his blood. So does Bernhard Sailer. Both are third-generation members of German brewing families, both love their work, and for now, both are brewing up heady profits. But if you had to choose which man represents the future of the troubled German beer industry, it would have to be the New York-born Eisenbeiss (his parents emigrated to the U.S.). He and his sister share a 48% stake in the company that sells more beer to Germans than anyone else - Holsten, on Germany's north coast. Eisenbeiss believes a modern brewer needs...
...outside Germany, but it also gave Interbrew a platform from which to sell its other premium labels, such as Stella Artois, within the country. If Germans begin quaffing imported beers in any substantial numbers, it will increase the pressure on domestic brewers to grow or sell. In July, Eisenbeiss hinted that he'd be willing to sell his shares to anyone interested in having Holsten as a "strong partner" in the German market. Another one of the nation's top five brewers - Brau und Brunnen (750 million liters), which makes 19 different beers including Jever and Dortmunder Union - also went...
| 1 |