Word: brandsness
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In spring 2001, Majed al-Sabah opened Villa Moda, a 100,000-sq.-ft. mall-cum-boutique (he calls it a "luxury bazaar") in a glass box on the outskirts of Kuwait City. The $20 million building is nearly as impressive as the swarm of big brands--Fendi, Marni, Ferragamo...
Perhaps it's because, as a rather burly teenage sheik, al-Sabah wanted to wear only loose-fitting clothes by avant-garde Japanese designers, difficult to obtain in Kuwait. His penchant for getting the hard-to-find became his vocation. In 1991 al-Sabah began visiting the top European fashion...
Now that al-Sabah has the brands, the store (including a franchise deal for a second store in Dubai) and the press--plus a little respect from his family--his ambitions have expanded. He didn't attend the haute couture shows last month. "My uncle, the Prime Minister, wants to...
Ask any fashionista to name her favorite brand, and chances are you never heard of it before. Does Bella Dahl ring a bell? Or Ballroom? The Reeds or the Wrights? You may have a closet crammed with Gucci stilettos and Prada backpacks, and you may even know how to pronounce...
Mobile phones may seem an odd way to sell underwear. But shoppers responded when Gossard, a lingerie company owned by the Sara Lee Corporation, began using a mobile short messaging service (SMS) - those little text messages that show up on your cell phone - to promote its new line of G...