Word: brandsness
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Unknown brands are something of a paradox because the oil in the engine of fashion is the brand. How can fashions become fashion when people don't know what it is that they should be lusting after? And where does that leave the big brands and their multimillion-dollar ad...
Department stores are also paying more attention to tiny brands. For fall, Saks is planning to create a special corner in its flagship store devoted to one-of-a-kind designer items--a kind of launchpad, perhaps, for the next Habitual.
Luxury brands haven't had it so good in the past three years. In the post-Internet-boom, post-9/11 world, consumer sensibilities have changed--permanently, some argue--and the economics have been dreadful. But for store designers, these are very good times indeed. Along the moneyed paths of...
The risks faced by these new stores have never been greater. Pressure is coming from the economy: rents on Manhattan's Fifth Avenue are hitting $1,200 per sq. ft. (your local supermarket probably pays about a hundredth of that). Moreover, such design-conscious chains as Target and Topshop have...
In some respects, the brilliant strategies that preserved luxury brands a decade ago have now rendered them somewhat inert at retail. "All the same streets have the same stores with the same window dressing," complained designer Paul Smith at an industry gathering late last year. That's why one of...