Word: brandsness
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Ben & Jerry's is getting fat on America's growing appetite for so-called super-premium ice cream, brands made with natural ingredients and plenty of butterfat. Häagen-Dazs, the ice cream that has the pseudo-Scandinavian name but is made in America by Pillsbury, pioneered the superpremium field...
Recent laws requiring harsher health warnings on cigarette packages, a popular preoccupation with physical fitness and restrictions on smoking in many restaurants and offices do not make business easy for industry executives. It comes as no surprise, then, that tobacco makers are aggressively diversifying. Philip Morris and R.J. Reynolds, which...
The most visible trouble for the industry comes from about 40 product-liability suits in which cigarette manufacturers are charged with causing disease and, in some cases, death. Similar lawsuits have been around since the 1950s, and tobacco firms have always defeated any claims. This week in Santa Barbara County...
Tobacco manufacturers insist that liability lawsuits had no bearing on their corporate strategies. Says Rukeyser of American Brands, which has made an average of two acquisitions a year during the past 20 years: "We're not being frightened away from tobacco."
The chief guardian of the Victa and Sunbeam brands today is Ian Campbell, managing director of GUD Holdings. The tall, trim Campbell has a modest office in Melbourne's western suburbs above a plant that once made Ryco oil filters for automobiles. But last month, after reducing his workforce from...