Word: brandsness
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That's apparently sufficient for now. Despite the troubles of its flagship label, and growing competition from giant mass marketers like Procter & Gamble and Avon, Lauder's revenues have been climbing at an 8% clip annually. "If the deal works, great," says Linda Bolton Weiser, an analyst at Oppenheimer & Co...
Though many of Lauder's 23 brands are celebrity and designer lines, no outsider has shared real estate with the Lauder name in the label's 59-year history. Still, William Lauder denies that the family is divided about the Ford alliance. Indeed, he says, Leonard Lauder himself set the...
After coping with a post-9/11 slowdown and an oversupply of grapes, the global wine market is regaining the tremendous growth it enjoyed in the '90s, and one leading reason is Gallo. The world's second largest wine company, with estimated sales of $3 billion (after publicly held Constellation...
Foreign firms, too, are vulnerable. Russian tax authorities recently slapped BP's oil joint venture in Russia, TNK-BP, with a $1 billion back-tax bill for 2001. The move has caused dismay at BP in London and prompted Chief Executive John Browne to schedule a trip to Moscow last...
Indeed, Coke's acquisition of Multon marks a deeper commitment to the Russian market, linked to the emergence of viable Russian consumer brands. Winterton says Coca-Cola thought about introducing its own juices in Russia, but decided to acquire Multon because the Russian firm was already well established, with strong...