Word: brandsness
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When the creators of a new sitcom called The Loop pitched their show to executives at the Fox television network, the broadcast moneymen liked the idea of a sitcom about young guys living in Chicago. But what they loved was the fact that products on the set wouldn't be...
The new CEO of the $2.7 billion domestic-appliances and personal-care unit of Royal Philips Electronics wants more Americans to know that the Dutch giant owns such brands as Norelco (shavers), Sonicare (toothbrushes) and Senseo (coffee makers). "Branding is a priority for this company," says the Italian-born Andrea...
How does Unilever, the world's leading ice cream manufacturer, intend to take an even bigger bite out of the $32.4 billion global market? By making some of its 2,000 ice cream brands--ranging from Ben & Jerry's to Magnum--a little healthier. This summer the company is launching...
TRAPANI No. I want us to consolidate our position in the categories that we have. When I took over in 1984, we were not part of the big game. Today we are, but it's challenging because the other luxury brands, like Gucci, Hermès, Chanel, Cartier, are all very...
Al-Jazeera's coverage stirred business problems in the network's own backyard long before its executives decided to go West. For the past nine years in the Middle East, al-Jazeera has faced an unofficial boycott led by Saudi Arabia, whose government was stung by criticism on al-Jazeera...