Word: branding
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
Clearly, the U.S. is now buffeted by a public atmosphere that has grown chronically and pervasively cautionary. Apprehensive outcries wail forth from broadcasts, newspapers, magazines, posters, labels, environmental journals, medical tracts, Government reports, even books. One of the books is a brand-new broadside by Dr. Charles T. McGee, a clinical ecologist of Alamo, Calif., who is quoted above. His 220-page polemic issues a general alarm about multifarious dangers that lurk in every nook and cranny of contemporary civilization. Even fluorescent lighting, he says, may, in some weird way, weaken the muscles. The book, billed as a "crash course...
...craving for identity that makes people want designer names on their clothes. Says he: "The French were wrong when they failed to respond to this need." Whatever the reason, powerful scents are selling. Worldwide sales of Opium are expected to reach $80 million this year, a lot for a brand that has been out for only two years. The top-selling perfume of all, with an estimated $150 million in annual sales, remains Revlon's six-year-old Charlie...
...bold decision to make peace with Israel. Now, two years after his flight to Jerusalem and nine months after the signing of the treaty ending hostilities, some changes are appearing. Tourists wearing yarmulkes are visiting the pyramids, new high-rises spike the Cairo sky line, and signs hawking familiar brand names reflect increased Western business investment. The reopened Suez Canal is earning rich transit fees, and Egyptian engineers have taken over Alma, the largest of the oilfields being given up by the Israelis in the course of their three-year withdrawal from the Sinai...
...survey also showed that some Berkeley students had their doubts about the validity of established churches. In listing their affiliations, they created some brand-new sects, most of which sound suspiciously secular: The Holy Order of Our Lady of Perpetual Motion; Southern Pedestrian; New Emeryville Church of Voodoo and Imported Beer; Polyester Pagota of the Palpitating Pulpit; Born Again Atheist. Says the Rev. Gustav Schultz, a Lutheran minister who helped take the survey: "There are a lot of things in religion that ought to be laughed at. This is the students' way of expressing that. We think...
After the seizure of the U.S. embassy in Tehran by Iranian radicals, some of Washington's Middle East experts predicted that this outrageous violation of international custom would brand Ayatullah Khomeini as a pariah in the Islamic world. The experts were wrong. Certainly the majority of Khomeini's neighboring rulers disapprove of the embassy invasion and the holding of diplomatic hostages. But the denunciations of the Ayatullah have not been as loud or as specific as the U.S. would like. That is partly because Khomeini's skill at rousing Iranian mobs to a pitch of zealotry...