Word: branding
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Dates: during 1970-1979
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...BRIEF: The season opener against Columbia is shaping up like a match of mirror images. Both Harvard and Columbia are looking for strong defensive performances while searching for the unknown from virtually brand-new offensive backfields. Also, both teams have untested kicking games...Junior Jim Keyte, who began the season as what looked like Harvard's No. 2 quarterback, has moved to ahalfback's position "for good, if it works out," Restic said...
...last year, will be trying to fill the hole left by the graduation of superback Ralph Pollillio. (Last week, Connors was nursing a groin pull and was sitting out practice.) Having lost Matt Granger and Larry Brown as well as Pollilio, Harvard faces the task of constructing almost a brand new offensive backfield. And when that backfield has to execute the complex Multiflex, the task is not easy...
...earthiness of a backland tenant farmer's son and the urbanity of a successful international financier. He is clever enough to be self-deprecating at times, but he radiates such an enormous sense of self-confidence and self-mastery as to seem almost invulnerable. Like it or not, the brand of a unique personality is there...
Even old-fashioned Irish republicans were shaken by the young militants' tactics. Bombs were left to explode without warning in restaurants, bars and shopping arcades. The Provos imposed a ruthless discipline in Catholic areas, organizing their own brand of kangaroo-court justice. People who stepped out of line were "kneecapped." By 1972 the Provos' war had entered a crescendo of barbarity. The indiscriminate killings brought bitter condemnation from the Catholic Church and political leaders. But in Ulster's impoverished Catholic enclaves the sight of a British soldier at the end of the street remained a sufficient spur...
...square miles, there is nothing but the endless green of the Amazon rain forest, forbidding, primeval, untamed. Then, on a remote bend of the Jari River, a fast-flowing tributary, the vista changes dramatically. There, as tall as a 16-story building, stands a monument to modern engineering: a brand-new, spanking-white pulp plant, which reaches out with ducts, cables and conveyor belts to a wood-chipping mill, a chemical factory and a power generating facility...