Word: branding
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Dates: during 2000-2009
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Explain to me, then, why Alvin and the Chipmunks: The Squeakquel earned more than $75 million in its first five days of release. Was the boffo gross due to brand recognition after the 2007 movie about Simon, Theodore and Alvin was a hit? But that's no guarantor of success; the Stuart Little, Scooby-Doo and Garfield sequels all tanked. Were parents seeking a celluloid babysitter over the Christmas holiday? They could have taken the cherubs to The Princess and the Frog or Disney's A Christmas Carol, worthy efforts that, together, took in only about a fifth...
...caught up with Crist," who until last summer had had approval ratings near 70%, but to many Floridians now seems at a loss about how to jump-start jobs. And it's just the latest warning that if Crist hopes to take his less strident and more inclusive brand of Republicanism to Washington - an approach, shared by California Governor Arnold Schwarzenegger, that many thought the GOP should adopt after last year's disastrous election losses - he has to reckon first with the Bush brand. "He has to spend 2010 hammering home the message, much more strongly than...
...Boston Herald subsequently tested the breath of someone who had used both toothpastes and found that while each showed immediate positive results, any trace of alcohol evaporated within two minutes of using the product. The Herald reported that it used a different brand of breathalyzer test than the court-issued one used by Gallucio...
...take long for some of Graham's once loyal supporters to turn on him. The Charleston County Republican Party voted unanimously last month to censure Graham on a litany of complaints. They claimed that South Carolina's senior senator "in the name of bipartisanship continues to weaken the Republican brand and tarnish the ideals of freedom, rule of law, and fiscal conservatism." The group, closely aligned with the Tea Party movement, accused Graham of holding the GOP "hostage" for engaging on global warming and even lambasted him for having "stated on many occasions that his primary concern...
...Probably so, but what exactly were those values? Other than green jackets, what does Tiger prize? This is, after all, one of the world's most secretive athletes: a billionaire who christened his yacht Privacy, a star who shrank from the spotlight while building sport's most lucrative brand. For years his statements have been as bland and scripted as his Sunday tournament garb. But even with his myth punctured and his personal life in tatters, Tiger can still lean on his talent. As much as we love tearing down our idols, we're suckers for tales of redemption...