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Word: branding (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

Logan is a brand new addition to the team. One of the top high school distance runners in the country last year, he is already a mature competitor, apparently not prone to freshman jitters...

Author: By Laura E. Schanberg, | Title: Harriers Dump Northeastern; Eichner Leads 20-35 Romp | 9/24/1979 | See Source »

...acceptable changes in their current governments, the Philippines faces a threat that could overturn the system of government itself. The worry in Washington is that even Marcos' non-Communist opposition, though still largely fragmented, is deepening and becoming more radical. The longer the President clings to a brand of autocracy that he calls "constitutional authoritarianism," it is feared, the more he could radicalize the opposition and thus pave the way for a neutralist or even leftist reorientation of the Philippines' traditionally pro-American stance...

Author: /time Magazine | Title: THE PHILIPPINES: Powder Keg of the Pacific | 9/24/1979 | See Source »

...summary, supply economics is the proper brand for the day, but don't look for miracles. An end to inflation does not lie in the planning prescriptions of the left or the extreme tax cuts favored by the right. It will take years and real sacrifice to alleviate the supply constraints--to build up our capital stock and adapt to the new energy situation...

Author: By Otto Eckstein, | Title: Supplying the Answers | 9/20/1979 | See Source »

...know I was sitting in the restaurant across from their place the other day," he continues, "and I saw Moon pull up there in a brand new 1979 Cadillac. Boy, you should have seen them bow and scrape. You know they don't hang around bars or anything...they keep a pretty low profile. Basically, they bow and scrape...

Author: By David A. Demilo, | Title: God's Catch | 9/19/1979 | See Source »

Strategy disappears in the last mile of a four-mile race. A strange brand of disciplined hysteria surges over a crew at this point, as the oarsmen churn wildly while trying to escape a fatal loss of synchronization. Yale threw everything into the charge, but Harvard held on by 2.5 seconds, winning in 19:22.9, the fastest upstream time ever...

Author: By Jeffrey R. Toobin, | Title: That Ol' Thames River Magic--Again | 9/17/1979 | See Source »

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