Word: branding
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Dates: during 1970-1979
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...accepted in the West, the Iranian students are not unmotivated anarchists but impassioned believers. If we expect to protect our interests from similar fanatics, we must spend some of our billions on educating our leaders and ourselves about them--otherwise, our presidents won't know how to use the brand-new quick-strike force without getting burned. A mechanized division can be surprised as easily as an embassy garrison when its leaders don't understand the opposition...
Combining quick skating, skilled puck maneuvering and powerful slapshots, the Huskies demonstrated the brand of hockey that has made them annual tough competitors...
...Iranian resentment over Washington's longtime links with the Shah is understandable, the U.S. never colonized Islamic lands as did, for example, France and Britain, nor does the U.S. have an appreciable Muslim minority, as does the Soviet Union, which has grown increasingly apprehensive that Khomeini's brand of revolutionary zealotry could infect its 50 million Muslim citizens...
...great about Katherine Graham portrayed here is her ability to create "myth that lived on as history, ad truth"--in other words, to lie and get away with it. How does the author support such an audacious accusation? Davis disdains hard facts and instead relies on her own presumptuous brand of psychology. "Once a widow, always a widow" Davis's primer seems to say; and Graham's pruported insecurities are accordingly traced to her prolonged grief over husband Philip's suicide. She plays the party line because she craves the approval of her Presidents...
Rather than lay out $400 for an off-brand color TV that may have to be replaced in a few years, consumers are choosing $600 and $700 Sonys, the industry's standard of excellence, whose sales are up substantially. At Beverly Hills' trendy Coffee Bean and Tea Leaf shop, the all-metal $99.50 Eva brand coffee maker outsells by 3 to 1 the part plastic $79.95 Braun coffee brewer. Sales of Kodak's low-priced Instamatic cameras have been sluggish, but sales are really clicking for Nikon, Olympus and Canon cameras, which retail for some...