Word: branding
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Dates: during 1970-1979
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Thus, once again, the UFW' is back in town, and is asking consumers to boycott yet another brand name: Red Coach Lettuce. Why are the farm workers asking their friends to answer yet another call for support? "Because what began as a traditional economic dispute between labor and management has turned into another attempt by growers to crush the union." UFW President Cesar Chavez says. "Because agribusiness has not really accepted the idea of free collective bargaining. Because many growers still hope to destroy...
...Generation." These critics however, are silenced by proof that a consumer boycott can be successful in 1979. In the Boston area alone, five out of six super-markets agreed to honor the boycott of Red Coach lettuce. Purity Supreme, Demulas, Fernandez, Capital and Angelo's no longer stock this brand of iceberg lettuce. Each weekend in the Boston area (including Harvard Square), 40-50 volunteers are out on the streets picketing and advertising the boycott, and the Red Coach Company is spending thousands of dollars on a campaign to defame...
...suited to the fierce brand of politics that formed the core of Kennedy life. Joan recalled herself arriving in Washington, at 26 the young wife of the youngest Senator, "totally ignorant of current events." But to please Teddy, the self-professed homebody would valiantly hit the campaign trail...
...racism does not speak well for him, his past success in leading Boston through the worst of racial times is commendable. White runs Boston like a Russian noble ruling his estate--demanding service and giving favors in return. But, as other major American cities have floundered, his machine brand of politics seems to have kept Boston on its feet...
...Yale stickwomen played a tenacious, aggressive brand of defense, at times using rough-and-tumble maneuvers that would make the Eli gridders proud...