Word: branding
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Dates: during 1990-1999
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...appeal of his intuitive imagination, it helped that Einstein was initially not associated with a brand-name institution of higher learning and that his stature did not depend on official accreditation--both of which Americans at once insist on and do not trust. To the contrary: he was eagerly adopted by ordinary folks, though he spoke the obscure language of mathematics, because he seemed removed from snooty trappings. In fact, he seemed removed from the planet, to be out of things in the way the public often adores: a lovable dreamer...
...preached, "is God," but he could never persuade India's warring religious sects to agree. His spiritual mentors were just as broad--Jesus, Buddha, Socrates, his mother. Gandhi later said his formative childhood impression was of her "saintliness" and her devout asceticism infused his soul. The family's brand of Hinduism schooled him in the sacredness of all God's creatures...
Indeed, supermarkets are fighting back with their own Net groceries that emphasize name-brand trustworthiness. Take Maine-based Hannaford Bros., which owns Shop 'n' Save stores across the Eastern U.S. Hannaford set up HomeRuns.com which has upped the ante by offering a double-your-money satisfaction guarantee. It's already doing brisk business in the Boston area. That's no mean feat. Boston is a nasty little incubator of Web grocers and boasts four firms in cutthroat competition; one company, Streamline, will pay to install a fridge in your garage, allowing the Web store to make unattended deliveries...
Thomas Thompson, a New Mexico forensic psychologist, insists that ASPs are "hardwired to act out," and that "they lack free will." His evaluations recently helped convert the sentences of two death-row inmates to life in prison. Yet Thompson's brand of biological determinism sets off alarms for many. "The idea that you're simply born bad is an evil misconception," says Peter Fonagy, director of the Child and Family Center at the Menninger Clinic, who has done a review of conduct-disorder studies for the British government. "We have to look at intervening early and how that can help...
...Papa's got a brand new shirt--or two. One with a facsimile of Ernest Hemingway's birth certificate and the other with this year's annual commemorative portrait. Perfect for cleaning your trawler...