Word: branding
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Dates: during 1970-1979
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...curfew than Managua burst into noisy life. Roadblocks at major intersections came down, and the streets filled with honking traffic. Restaurants and theaters showing old American films like Mandingo began to attract crowds. Radio Sandino, voice of the Sandinista National Liberation Front (F.S.L.N.), adjusted to the brand new beat: to its broadcasts of revolutionary anthems it added disco hits by the Bee Gees...
...gold rush is Designer Ralph Lauren's hit line of Western wear. Loafers just do not go with a $400 leather-fringed suit. City folks are learning what cowpokes have known all along: boots not only look great but feel good as well. They are also a proud brand mark, explains Judi Buie, 33, owner of Manhattan's Texas at Serendipity 111 boot store, whose customers include Rock Stars Alice Cooper and Boz Scaggs and Actresses Diane Keaton and Mariel Hemingway. Adds Buie: "For Americans, cowboy boots say where we come from...
...Moran clearly relishes his job. "I'm miserably happy with it," he says. As he drives around his district, he loves to tell of applying the law to life in the panhandle. He recalls the case of a thief who stole some unbranded cattle, put his brand on them and rustled them off to North Dakota...
...struggling under the side of the desk in the center of the stair, uttering his own brand of condescension: "apebreath, banana boy, wop, grease ball, pizzabrain, vegetable-peddler;" he was pulling all the plugs on a last ditch performance to maintain grace. And I was unable to respond, my own vicious and maligned thoughts were tripping over each other, filling my mouth with cotton candy, my head with the stuff of insanity...
...most popular brand in the U.S. is Perrier, a French import that comes in an elegant tear-shaped green bottle. Says Patrick Terrail, owner of Ma Maison in Los Angeles: "Perrier has become a cocktail in its own right." For the thirsty cosmopolitan there are also Contrexéville and Evian waters, the two bestsellers in France, West Germany's preferred Apollinaris and Gerolsteiner Sprudel, and Ferrarelle, one of Italy's favorites...