Word: branding
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Dates: during 1940-1949
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...says the FORUM, there is hope on the horizon. A handful of moderns are trying to restore to church architecture the pioneering role it once played. Their tentative answers to the problem (see picture supplement) may not seem equally inspiring to all worshipers, but they do suggest some brand-new approaches...
Nice under-the-backboard work by Ed Smith and John Rockwell was the strong point of the Tufts game, but the varsity often lacked the speed necessary to play Shepard-brand fast-break ball. Its shooting from the outside was also weak. Shepard has accordingly pushed fast Jim Gabler up to the guard spot in the starting lineup. Under Shepard's system there will be three guards and two centers...
...Higher Loyalty. To Layman Smith, the trend is clear, present, and dangerous: in their anxiety to adjust the child to his environment, modern educators have actually forgotten the child for the environment. As the American Association of School Administrators put it in its own brand of pedagoguese, education should aim not at educating "the individual in his own right to become a valuable member of society," but at preparing him "for the realization of his best self in the higher loyalty of serving the basic ideals and aims of our society...
Always Leave Them Laughing (Warner) is a schmalzy backstage film that has been knowingly tailored to Milton Berle's measure. Previous movies in which TV's favorite entertainer has appeared not only robbed him of his special brand of comedy but left most of Berle on the cutting-room floor. This attractively bedraggled production allows the Berle style full rein, for better or worse. As a result, Berle comes through as a powerfully unkempt personality-the prototype of the life-of-every-party...
...conqueror was 47-year-old Earl Brown, a brand-new man in politics who worked his way through Harvard, taught college economics, is currently a staff reporter for LIFE. Democrat Brown, who was also backed by the Republican and Liberal Parties, breezed in by a three-to-one majority, 63,000 to 21,000. Said Brown: "It shows that the Negroes want no part of Communism...