Word: brandsness
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Starbucks has the gall to sling its lattes for coffee connoisseurs in Vienna, and Budweiser peddles its brew in Belgium. So why shouldn't Yum Brands--the Louisville, Ky.-based company that owns KFC, Pizza Hut, Taco Bell and more--sell dumplings in a fast-growing market where Chinese food...
The story of Yum Brands shows that in the global economy, it's not so much what you sell but how you sell it. Ten years ago, Colonel Sanders was losing the global fast-food war to the Golden Arches. PepsiCo had spread its restaurant division too thin, planting capital...
For two decades, South Korean entrepreneur Kim Cheul Young has struggled to keep his manufacturing business from unraveling. Kim's company, Sunghwa Trading, makes socks for familiar Western brands including Calvin Klein and Gap. His is a business that competes on cost and not much else, which is why the...
This fall, as Boris R. T. Van ’08 considered his post-graduation employment plans, Citigroup—where Van had worked this summer and had an offer to return—was in the process of ousting its CEO and announcing at least $8 billion in writedowns...
From the Blue Ridge Mountains of Pennsylvania to the Bay Area farmland of California, small mom-and-pop distilleries have begun making liquor out of all kinds of fruits and grains. They account for a drop in the bucket of the $58 billion spirits industry (a brand like Smirnoff outsells...