Word: brandsness
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In 1989, Jaguar Cars, one of Britain's most iconic - and troubled - automotive brands was on the block. The Ford Motor Co. and General Motors Corp., Detroit's two biggest heavyweight players in the industry, both wanted what resembled a dented, but potentially valuable, possession. Ford won the ensuing bidding...
On Wednesday, Ford announced it was selling both brands to Tata Motors of India for $2.3 billion in a deal that's been in the works for months - and is about half the price Ford paid for them in the first place. Analysts say Tata's scored a bargain-basement...
Until clinching this purchase, Tata's main claim to fame was its recent introduction of the $2,500 Nano, a basic box on wheels sold only in India. Will luxury car buyers be put off by Jags (the price of Jaguar's latest sports car is more than $64,000...
When money is tight, it's also a good time for Hollywood's bulletproof brands, like Pixar (Wall E), Will Smith (Hancock) and Ben Stiller (Tropic Thunder). "Whether it's an analgesic or a motion picture, you're putting your money into something familiar," says former studio executive David Weitzner...
Would you consider partnering with mass-market brands like H&M? Grace Lien, Hong KongI don't think so. Versace is positioned in the luxury-brand market, and only in that way can you be established forever as a luxury brand.