Word: brandsness
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I prefer to buy luxury brands I know and trust (96%)
Giorgio Armani is one of the top brands named by core luxury millennials as a 'luxury brand'
Shampoo may be too retro for most millennials, but they maintain a healthy obsession with hair care, spending more than twice what core luxury boomers do on the category. And when purchasing beauty products, core millennials are more likely to track high-fashion trends and cutting-edge brands
Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who researches consumer interest in green, thinks Clorox's pursuing its core customer base--rather than trying to convert loyalists of other natural brands--is the smarter strategy. "Consumers come in different shades of green," she...
Conspicuously absent from the team is advertising. Nissan's nontraditional marketing plan for the GT-R includes viral video, manga, two documentaries and a tie-in with Sony Computer Entertainment for an appearance in PlayStation's new Gran Turismo 5. The strategy is another signal of change: publicity-generated marketing...