Word: brandsness
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So why would Under Armour risk the punishment? The company's apparel business is solid--up 37% in 2007--so Under Armour certainly doesn't need to jump into a new category to grow. "Maybe I'm a little naive as we approach the footwear market," says Plank, a former...
3DVIA is currently a free site, but eventually Dassault will look for revenue streams. It may, for instance, charge manufacturers if their brands and products are used as models or in user-generated games. "They'll be happy to contribute if they know they're going to get brand awareness...
You won't win a Nobel Prize for Literature for writing a memorable slogan. But you will earn a well-deserved place in marketing history, according to this engaging teaching guide/love letter to "words that sell brands, grip fans & sometimes change history." After all, says Cone, the chief marketing officer...
According to Saks' fashion director' Michael Fink, Louboutin's shoes--which retail on average for $800--are one of the store's top-selling brands. "It's the mystique of the extremely sexy pump," says Fink. "And, of course, the subtle branding of the red sole really helps."
When the Viscountess Felicity Fabreigh opened her eyes the following morning, she was still in deshabille. She lay there awhile on the floor, watching the specks of dust floating in the sunlight that streamed through the casement. The morning caressed her stomach and thighs, which, as they usually did, looked...