Word: brandsness
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"This show is for us, to excite our people about our brands," explains Sälzer, who has been at the helm since May 2002 (he had joined the company in 1995, working in sales and marketing) and has overseen a period of astonishing growth. "We've grown so big, we...
As to the scale of this operation: when it comes to giant single-fashion brands, Hugo Boss AG is huge (although not, it should be noted, as huge as Polo Ralph Lauren). LVMH (the market leader), Gucci Group/PPR and Richemont, which owns Chloé, are also bigger, but they are multi...
Best-Known Brands
These are the brands that have the highest recognition factor among core luxury millennials and boomers. On average, millennials are less aware of most luxury brands, but they're highly aware of brands that target them specifically. Although brands like Diesel, Marc Jacobs, Juicy Couture and True Religion don't...
Core luxury millennials are less likely than their boomer counterparts to own most of the brands they were asked about, but their interest in owning specific luxury brands is on a par with or higher than that of boomers