Word: brandsness
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In a forthcoming paper in the China Quarterly, Professor Kevin O'Brien of the University of California, Berkeley, describes how repression can often backfire and actually make activists more respected by their communities. If that happened in China, its rural population could be further radicalized. It was Mao Zedong who...
Eva Pasco, who loosely based her novel Underlying Notes on her fragrance addiction, has boxes and trunks and specially made cabinets all over her house for her perfume collection. She calls herself a "fragrance floozy," but she's no eccentric kook. At least half a million people like her subscribe...
These consumers are the bright spot in the $2.9 billion high-end-fragrance industry, whose sales declined slightly in 2007. Niche perfumes were only 9% of that market, but their sales have risen 60% since 2005, says Karen Grant of market-research firm NPD--especially striking since most niche brands...
Perhaps you've heard that tune before? It's the strategy that Bernard Arnault used so brilliantly in creating LVMH out of a bunch of high-end, underachieving fashion labels: share resources, consolidate the back end to cut costs but nourish the brands' creativity, quality and individuality. "They have more...
et’s be honest: Harvard is full of well-dressed, fashionable people wearing their athletic sweats, Uggs, and unflattering North Face puff-jackets. If you happen to be a part of the minority, who, like me, despises such high fashion and loves sneakers, t-shirts, and Levis, then...