Word: brandsness
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BMW is far from alone in viewing Russia as an El Dorado. From luxury brands to supermarket chains to machinery companies, a growing number of Western firms has discovered that this country of 141 million can be highly lucrative for those positioned to capitalize on a consumption boom fueled by...
Old Is the New Cool What a change from the Toyota sedans and Sony stereos that have long defined Japan Inc. Sleek as those products may be, there is something culturally anonymous about them. It's as if these brands - along with a certain animated, mouthless cat that was introduced...
As a teenager, Krause, now 30, had trouble finding the right size condom, which set him on a quest to aid other similarly befuddled young men. In 2001 he developed an online condom adviser, which provides printable measuring tapes and instructions to help men determine which condom, out of all...
A forerunner for brands like PopMalaya and Team Manila can be found in Hong Kong's G.O.D. This fashion and homeware label - the initials are a homonym of the Cantonese phrase "live better" - was founded in 1996. From the beginning, G.O.D. took images of proletarian Hong Kong - tenement frontages, old...
The secret of Secret, and its cousins, lies in its active ingredient, aluminum. Aluminum salts in antiperspirants plug the sweat ducts dotting your underarm and essentially block much of the perspiration from escaping. The Food and Drug Administration regulates how much and what kind of aluminum compounds can be used...