Word: brandsness
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With global growth expected to slow further in coming months, the pressures facing manufacturers certainly will increase. Some Chinese companies are giving up their export businesses entirely. Shi Junmin, CEO of Pinghu Mingda Bag and Suitcases Co. in Zhejiang province near Shanghai, had been selling suitcases to U.S. customers since...
Gazal and Mambo went together like pepper and jam. A public company based in the artistic dead zone of Banksmeadow in Sydney's south, Gazal generates annual revenue of $160 million and licenses a suite of brands including Oroton and Calvin Klein. Mambo was no Ma and Pa store in...
The new team's challenge is to move the brand's appeal from nostalgic baby-boomers to their children. "Brands have to evolve," says copywriter Golding. "The new guys are charismatic and well-connected. If anyone's going to pull this off, they are." While the economists deliver dark prophecies...
That's little consolation to Ümit Boyner. The Boyner family's retailing business includes many of the world's top brands, from high-end names such as Prada and Bottega Veneta to more affordable ones like Benetton. Along with their competitors, the Boyners have been on a roll. New...
In the last few years, super-simple LA-based American Apparel has ingrained itself in hipster culture on both coasts while simultaneously expanding to become the USA’s largest clothing manufacturer, with hundreds of retail locations all over the world. The philosophy behind its fashion falls somewhere between...