Word: brandsness
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It's not just Hollywood that has changed since Heat. Its leading men have a lot more road under their feet. "Thirteen years ago they were beautiful - lean and muscular and in their middle-aged prime with great haircuts," says Jeffrey Wells, of the blog Hollywood Elsewhere. "Today they're...
But it transpires that Vidiadhar and Vincent eventually quit the call center and go to work for another company (or maybe found one, Theroux doesn't quite say) that makes low-cost shirts for big American brands like Kenneth Cole and Tommy Hilfiger. These guys are "exploited?'' They don't...
To organizers, though, such events are crucial to free running's survival. There are plenty of brands - from Adidas to Hewlett-Packard - keen to feature free running in their advertising at the moment, but that interest is "going to die out at some point," reckons Paul Corkery, a 34-year...
Over the years (the company dates to 1824, when John Cadbury, a Quaker in Birmingham, England, opened a shop selling tea, coffee and chocolate), Cadbury has snapped up some impressive brands, including such names as Dr Pepper, 7Up, A&W, Canada Dry, Sunkist and Snapple, which came as part of...
Along with his wife Eileen, Ford revolutionized the industry when he began negotiating lucrative contracts for models to represent certain brands exclusively; the first such agreement was between Lauren Hutton and Revlon in 1974. In doing so, he demanded higher fees and made many of his clients household names, including...