Word: brandsness
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Coke has focused on supplementing its signature soda brands with water (Vitamin Water), juice (Odwalla) and other noncarbonated drinks, answering critics who lambasted the company for being a lightweight in the nonsoda segment of the beverage business. To keep up its momentum, Coke recently bought a 40% stake in Honest...
Beyond its trademark cola, Pepsi has 17 distinct brands, ranging from Lay's and Doritos to Cheetos and Quaker Foods, that each generate more than $1 billion a year in sales. That's a power portfolio by any measure. But this year has taken a big bite out of the...
In fact, brands are noticing that online communities have more buying persuasion power than store sales clerks. And they're forming more partnerships with social sites now that traffic numbers are at an all-time high. In October 2007, Kaboodle had nearly 3 million unique monthly visitors. By October 2008...
A retail rock star on its way to Harajuku. In the Japanese capital's frenetic neighborhood, where young Tokyoites troll the shops of local and global brands for hip deals, fans are already worked into a frenzy. H&M's second store in Japan - nestled in a glass building with...
From tomorrow, H&M will try to show Harajuku's young shoppers what it can offer - and what the global competitors that share the same block, like GAP, Topshop, and Zara, can't. H&M Japan says it will monitor the pricing of other brands, including Japan's own uber...