Word: brandsness
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GM, which is burning $2 billion a month, requested $18 billion in loans and credit lines - $4 billion for December. For that money, it will slash the number of plants it runs, the number of brands it makes and the number of dealers who sell them. It proposed cutting its...
Resizing the business will alter the number of nameplates that the Detroit Three market and the number of dealers that sell them. GM will sell or close Saturn. Pontiac and Saab could end up joining Oldsmobile and Plymouth in the hood-ornament graveyard because the cost of supporting a brand...
This time around, all three are making a symbolic gesture by driving hybrid cars from Detroit. Ford and GM have pledged to sell at least some of their jets, and all three CEOs said they would forgo salaries if they got the help they need, though that may not satisfy...
'In the times we are living in, I think the guarantee of quality and stability of the big brands is what will survive in the end.' ?Karl Lagerfeld
According to the pharmaceutical market news service Pharmawire, around $114 billion worth of drugs will go off patent in 2008-12, including lucrative brands such as Eisai's Aricept, which treats Alzheimers, and Pfizer's Lipitor, which lowers cholesterol. Some analysts say patent expirations could lead AstraZeneca and GlaxoSmithKline to...