Word: brandsness
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
According to The New York Times, PepsiCo is attempting to extend this idea to the environment. The company recently hired experts to calculate the cost—measured in pounds of carbon dioxide—of one of its products, Tropicana orange juice, which it plans to print on packaging...
In 1922, chemist Joseph Rosefield fixed peanut butter's tendency to separate by adding hydrogenated vegetable oil; he called the thick, creamy result Skippy (probably after a popular comic strip), and a brand was born. Within the decade, Skippy was fighting it out with other established brands like Peter Pan...
A two-year ban on new-drug marketing could hurt the bottom line of drug companies. But it wouldn't be devastating. "I don't think it will have a particularly big impact," says Eric Schmidt, equity analyst at Cowen and Co., an investment bank. "The companies have already started...
Swallen notes that such losses would only last during the first two years of the ban. During that time, new drugs would still receive FDA approval, and consumer advertising could begin once the moratorium is over. "The line would be frozen behind the gate for two years," Swallen says. "But...
"My father asked me, 'Where on earth are you going in that?' " says Mayuka Watanabe, laughing. She is a 17-year-old high school student sporting a headband with a big ribbon and three pink roses. Her friend Miki Takahashi, 18, who takes her fashion inspiration from Cinderella, adds, "People...