Word: brandsness
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In its heaviest crackdown on phony TV advertising, the Federal Trade Commission last week gave new teeth to an old saw: things are rarely what they seem. The FTC filed complaints against four major national advertisers (Standard Brands, Colgate-Palmolive, Alcoa and Lever Bros.), three advertising agencies (Manhattan's...
¶ The "flavor gems" used by Standard Brands to show that its Blue Bonnet margarine is as good as "high-price spread" (oleo lingo for butter) are actually drops of a nonvolatile liquid substituted just for the demonstration.
¶ Saturating a sponge with a powerful bleach to prove how one cleanser leaves a stained sink sparkling white, while competing brands leave black smudges.
Dr. Burney's article did not reach the A.M.A.'s Chicago office until Nov. 2. This was well after the Reader's Digest had hit the stands with its November issue showing (from tests by a reputable private laboratory) that several brands of filtered cigarettes, marketed since...
Mortimer wants products with the widest popular appeal, shies away from the specialized or offbeat food. At General Foods, this policy has resulted in a pretax profit of 10? on sales v. 6.8? for the No. 3 processor, Standard Brands (Chase & Sanborn, Royal desserts, etc.), but well below the 14.8...