Word: brandsness
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Despite all talk about price as the great determinant, low cost is the major factor for barely 16% of all shoppers; studies also show that another 16% shop only for heavily advertised brands. In between ranges the vast middle ground of shoppers, fair game for the motivational researchers, who take...
The poetry of the two camps thus vacillates between the precision of text book exercises and the protest on lavatory walls. In taking great pains to be original, both brands of poetry have degenerated into glittering, fatuous babble.
Not only did General Foods grow big, but it became one of the nation's best-managed companies under two chief executives as famed for their public service as for their business savvy. Clarence Francis, president and later chairman between 1934 and 1954, has been a top food and...
Changing Markets. Brooklyn-born Charles Mortimer joined the old Postum Cereal Co. in 1928, rose fast as adman and merchandiser. He needs both specialties now because the sweeping change in the U.S. food market has put almost 70% of grocery sales into the supermarkets, where General Foods must compete against...
"The Christian conscience cannot rest content with any legal or compulsive arrangement that brands any people as inferior; which denies them the full right of citizenship on the ground of race, color or social status; or which prevents them from developing to the fullest possible extent the potentialities with which...