Word: brandsness
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As inevitably as fallout follows the bomb, so have come profiteers, pitchmen, manufacturers of products that prove ineffective. "Lifesaving kits" contain a salve supposed to cause radiation to ricochet harmlessly off the body; in fact, no salve, ointment or grease has the slightest value as a fallout protector (neither does...
European craze," complains a West German adman. "Once, all you had to do to sell a product was to say, 'Made in Germany.' Now take cigarettes, for example: to make our German brands competitive, we have to imply that people are smoking them all over Europe. It'...
> The Brown & Williamson tobacco com pany (Kools, Raleighs. Viceroys) said that it was against violence: on Brown & Williamson shows no actor is allowed to grind out a cigarette violently in an ashtray or stamp it out underfoot. "Whenever cigarettes are used by antagonists or questionable characters, they should be regular...
Light Switch. Prime secret of J. & B.'s success has been an inexplicable shift in U.S. taste from heavy to light Scotch.* Though the heavier Black & White and Ballantine brands are still the nation's best sellers, the lighter Cutty Sark and J. & B. have been gaining on...
The man behind Justerini & Brooks's U.S. venture was Managing Director Edward Tatham, who abbreviated the name of the whisky to J. & B. on finding that Justerini & Brooks was too much of a mouthful for U.S. bartenders and elbow benders. Tatham, now 63, has passed active management to Co...